Workshop Objectives:
Participants will:
1) gain basic and relevant information and expand knowledge on the Federal Medicare Program with a focus on the Medicare Advantage Program;
2) learn how to design and develop innovative, quality-driven, “value added” dental health plans for inclusion in Medicare Advantage; and
3) learn key marketing strategies to successfully engage, respond and partner with Medicare Advantage health plans.
Workshop Format:
The two-hour workshop will consist of a formal presentation and an interactive discussion. Attendees should submit questions in advance so that facilitator may address key areas of interest.
Content:
Medicare and Medicare Advantage 101
- Basic infrastructure of Medicare;
- Medicare Advatnage and how it differs from Medicare;
- General parameters of the program: population(s) served; geographic and/or other limitations;
Medicare Advantage 201
- Deep dive into Medicare Advantage;
- Medicare Advantage Health Plans;
- Dental Plans Engagement with MA Health plans
Framework for Building Successful Quality-Driven MA Dental Programs
Strategies for Marketing and Demonstrating a “Value-Add” to MA Health Plans
Technical Assistance:
Participants will have the opportunity for one-on-one technical assistance at the end of the workshop. Attendees who wish to speak with the facilitator should bring specific questions.
Facilitator:
Jon Blum, Managing Principal at Health Management Associates will serve as the sole workshop speaker and facilitator. As the former Deputy Administrator of the CMS Medicare Program, Mr. Blum brings a wealth of knowledge and expertise to workshop participants.
Mr. Blum will present and facilitate the workshop in a non-competitive environment yet provide key insight for competitive engagement in the Medicare Advantage market.
About Jonathan Blum
"Jonathan (Jon) Blum has more than 20 years of senior-level experience working in public and private healthcare financing organizations, including the Centers for Medicare and Medicaid Services (CMS).
From 2009-2014, Jon had direct responsibility for administration of the Medicare program, leading the development and implementation of many of the cost-reduction and delivery system improvements that remain in place today and have been adopted by an array of public and private healthcare organizations. These reforms include fundamental changes to the Medicare Advantage program that accelerated its rapid growth, the Accountable Care Organization (ACO) program, bundled-payment initiatives, value-based purchasing, new competitive bid pricing systems, and improvements to the Medicare Part D prescription drug program.
Under Jon’s leadership, the Medicare program experienced its lowest sustained period of overall spending and premium growth. He also directed the release of unprecedented levels of Medicare data to make the program more transparent and accountable to the public.
Most recently, Jon was an executive vice president at CareFirst BlueCross BlueShield, overseeing its medical policies, pharmacy benefit, provider networks, and care coordination programs. Earlier in his career, he was a Congressional healthcare staffer to the Senate Finance Committee, a Medicare budget analyst at the White House Office of Management and Budget, and an executive at Avalere Health."
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